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L o a d i n g

About Me

Professional Profile

Experience Jul 2017 – Dec 2025

Managing Director & Founder

@ Fluidic Agency

Founded and led a B2B growth marketing agency serving medical, SaaS, and enterprise technology clients. Built a team of 12, operating as a certified HubSpot Solutions Partner. Delivered 10+ end-to-end HubSpot implementations. Developed the Growth Accelerator™ framework — a repeatable GTM methodology combining market analysis, demand generation, and marketing technology integration.

Training Professional

HubSpot Solutions Partner

@ HubSpot Academy

Certified agency partner. Inbound Marketing, Marketing Software, Sales Software, and Content Marketing certifications.

Experience 2008 – 2017

Sales Executive → Marketing Manager

@ Point of Care Diagnostics

Progressed from field sales to marketing leadership at an established medical device supplier. Led marketing of the full product portfolio including brand strategy, sales collateral, digital campaigns, and website management. Built deep expertise in B2B healthcare buying cycles, stakeholder mapping, and clinical decision-making.

Training Professional

Google Analytics GA4

@ Google

GA4 proficient with hands-on experience managing analytics and attribution across enterprise-level campaigns.

Education 2004 – 2008

PhD (Analytical Chemistry)

@ University of Hull, UK

Advanced research and technical training that honed my analytical thinking, precision, reporting, and data-driven methodology. Comfortable working with complex data, identifying patterns others miss, and figuring out solutions independently — campaigns grounded in evidence, decisions backed by data, and a standard of rigour that benefits every project and team I work with.

Education 2004 – 2007

PG Dip (Education)

@ University of Hull, UK

Postgraduate qualification in education, developing strong communication, presentation, and stakeholder engagement skills.

Education 1998 – 2001

BSc Hons Chemistry (2:1)

@ King's College London, UK

Undergraduate degree providing a strong scientific and technical foundation and analytical skill set.

Beyond Work

After growing up in the UK from the age of nine, I repatriated to Australia in my early thirties and now live in Wingello — a small village in the Southern Highlands of NSW, conveniently located halfway between Sydney and Canberra. Outside of work, I'm usually in the gym lifting weights, cooking up a storm in the kitchen, or somewhere around the house or property mid-renovation. Family life is the main event though — most weekends you'll find me on the sideline, helping my kids chase their next goal.

Family bushwalk in the Southern Highlands Christmas dinner with the family Mini golf family outing Trackside at kids athletics Family Christmas photo Family day out at the river