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Founded and led a B2B growth marketing agency serving medical, SaaS, and enterprise technology clients. Built a team of 12, operating as a certified HubSpot Solutions Partner. Delivered 10+ end-to-end HubSpot implementations. Developed the Growth Accelerator™ framework — a repeatable GTM methodology combining market analysis, demand generation, and marketing technology integration.
Certified agency partner. Inbound Marketing, Marketing Software, Sales Software, and Content Marketing certifications.
Progressed from field sales to marketing leadership at an established medical device supplier. Led marketing of the full product portfolio including brand strategy, sales collateral, digital campaigns, and website management. Built deep expertise in B2B healthcare buying cycles, stakeholder mapping, and clinical decision-making.
GA4 proficient with hands-on experience managing analytics and attribution across enterprise-level campaigns.
Advanced research and technical training that honed my analytical thinking, precision, reporting, and data-driven methodology. Comfortable working with complex data, identifying patterns others miss, and figuring out solutions independently — campaigns grounded in evidence, decisions backed by data, and a standard of rigour that benefits every project and team I work with.
Postgraduate qualification in education, developing strong communication, presentation, and stakeholder engagement skills.
Undergraduate degree providing a strong scientific and technical foundation and analytical skill set.
After growing up in the UK from the age of nine, I repatriated to Australia in my early thirties and now live in Wingello — a small village in the Southern Highlands of NSW, conveniently located halfway between Sydney and Canberra. Outside of work, I'm usually in the gym lifting weights, cooking up a storm in the kitchen, or somewhere around the house or property mid-renovation. Family life is the main event though — most weekends you'll find me on the sideline, helping my kids chase their next goal.