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Most marketers are either strategic or hands-on. I'm both. From building go-to-market plans and revenue operations frameworks to designing brand identities and shipping production code — I operate across the full spectrum. That's not a compromise; it's a competitive advantage. Fewer handoffs, faster execution, and someone who understands how every piece connects to drive results.
Planning, positioning and pipeline
I build go-to-market strategies that connect market insight to pipeline outcomes. From competitive positioning and demand generation to account-based marketing and revenue operations — I've led the strategic planning that turns marketing investment into measurable growth across B2B medical, SaaS, and technology sectors.
Market analysis, competitive positioning, launch planning and channel strategy for B2B products and services.
The tools that make it happen
Expert-level HubSpot practitioner with 10+ end-to-end implementations across Sales, Marketing, and Service Hubs. Hands-on with the full martech stack — from paid acquisition and analytics to enrichment and attribution — I configure, integrate, and optimise the tools that power modern B2B marketing engines.
10+ end-to-end implementations across Sales, Marketing, and Service Hubs. Certified Solutions Partner agency experience.
Design, build and ship
I've been building websites for 25+ years and designing brand identities for over a decade. From Adobe Creative Suite and Figma to Ruby on Rails and modern AI-augmented workflows — I'm as comfortable on the command line as I am in a design tool. That cross-disciplinary fluency means I can prototype, build, and iterate without waiting on handoffs.
Photoshop, Illustrator, InDesign, Premiere Pro. 15+ years producing everything from brand identities to video content.
The extras that make the difference
Beyond the core disciplines, I bring a wide range of complementary skills that round out the picture — from copywriting and SEO to workshop facilitation. It's this breadth that lets me operate independently and deliver end-to-end without gaps.
Long-form articles, case studies, email sequences, landing pages, ad copy and social content — all grounded in messaging strategy.
DR JULIAN HOOPER